They like the clips, so they’ll watch the whole thing (and they just might buy your merch.)
The Internet has made working for free the best kind of advertising. But just because you’re working for free doesn’t mean that you get to be careless.
Mega64 worked for free (they still do) for more than a decade. Their fans now pay to watch them perform live. Fans of Mega64 now think: Of course I’ll pay. I trust them. They’ve made me laugh for the last ten years.