They like the videos (free), so they’ll pay to see the show.

They like the clips, so they’ll watch the whole thing (and they just might buy your merch.)

The Internet has made working for free the best kind of advertising. But just because you’re working for free doesn’t mean that you get to be careless.

Mega64 worked for free (they still do) for more than a decade. Their fans now pay to watch them perform live. Fans of Mega64 now think: Of course I’ll pay. I trust them. They’ve made me laugh for the last ten years.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s