The new creative isn’t a bohemian with a cigarette between his fingers, loitering outside a cafe, waxing poetic about film noir.

The new creative is the dude inside Starbucks with a cheap laptop.

Permission no longer needs to be granted to those who want to create something. The new creative understand this.

The new creative is you. You with your keyboard, your camera, your idea.

You with all the things that you need to tell us. And please tell us. We’re waiting.