Before you or your team decide to make something, ask: is this going to be a distraction, or is this going to be art?
A distraction is what you get when you take the widely held assumptions about a medium or genre too seriously.
If you want to make a distracting video game, accept the widely held assumptions about video games. Make the game devoid of any substance. Because when people think of video games, they think of something like Candy Crush Saga.
If you want to make a distracting restaurant, go franchise a Dairy Queen. Give customers dozens of options to choose from. Because having many options will distract people away from thinking about what they really should be eating.
Art is what you get when you ignore the widely held assumptions about a medium or genre.
Art is what you get when you decide to write a script for a comedy like Groundhog Day – a comedy that does more than just make people laugh.
Art is what you get when you decide to open up a restaurant like The Plot.
The distractionist sees a million restaurants and decides to open up his own. Because if there’s a million restaurants, then opening a restaurant must be a good idea.
The artist sees a million restaurants, but knows that not everything has been done before. The artist knows that there will always be a way to add a unique spin. There can’t be a million vegan restaurants with a zero waste philosophy (though that would be nice). Which is why the artist opens up a restaurant exactly like that.
Distractions are escapes from reality. Art is an escape from distractions.