If you’re the one walking their dog, repairing their laptop, curating their drink menu, or designing their website, make your clients a part of the story of your work. If you’ve created the product because the product really does benefit you, make your customers a part of the story of your product.
This happens even if you’re not the one doing the making. The Pu’er tea that you’re drinking is so wonderful that the story about the tea becomes a story about you and your good taste.
Make your clients feel as if they’ve had a part in the good that work you’ve done. They’ve got an eye for quality. And its your job to deliver on their vision of good work.
Your work isn’t just about you. It’s about them. It’s about the dog. It’s about us.
Are you going to make memories or memoirs?