If you build it

they might try to tear it down.

With rationality. We don’t need another way for people to consume caffeine.

With misunderstanding. We don’t get this. How could this be helpful to people?

With scandal. The commodity that you’re selling to us contains an ingredient that we shouldn’t be consuming.

With boredom. We’ve got nothing else better to do, so we’re going to try to tear down what you’ve built.

Whatever it is that you’re building, be sure to build in a backbone.

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