When my friend started streaming on Twitch, nobody watched his stream. My friend told me that even though he was just starting out, he would stream as if he were expecting an audience. That way, when somebody decided to view his stream instead of the thousands of other streams, my friend would be prepared to greet the viewer.

People don’t change their minds unless they want to. What are we – as creators, as artists, as builders of beautiful things – supposed to do about that?

We can do what my friend did when he was starting out as a Twitch streamer: expect an audience. We can have ourselves and our work in order – polished and prepared for those who’ve yet to choose us over them.

Expect an audience, even if you don’t think that you’re good enough for one.

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