Everything Is Taken

There are hundreds of thousands of podcasts, blogs, channels, and pages about the same things that you’re into.

Everything is taken. A YouTube channel about craft coffee? Taken. A podcast about non-fiction books? Taken. A weekly blog about being left-handed? Taken.

It seems impossible to stand out. But it’s not.

Standing out means leaning into what you find to be the most fascinating, and presenting what you find to be the most fascinating in a way that only you can do.

It’s not about reinventing the wheel. It’s about grabbing the wheel that you already have.

There are hundreds of thousands of others, but only one you. Though it doesn’t look like it, the odds are stacked in your favor.

Create around what you find to be the most interesting. The rest will fall into place.

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