Content Creation: Depth, Breadth, or Both?

When it comes to distributing content, what’s a better approach: depth or breadth?

Is it better to distribute your content through one platform?

Or is it better to go wider, to distribute your content across multiple platforms? 

Or is the answer a bit of both? To make your work the best it can be, then channeling it to where all the eyes are?

I think the latter seems better.

I’d rather not have my content be exclusive to any one platform. If somebody doesn’t use Instagram, they can still see my content on Facebook. I don’t believe that exclusivity means inaccessibility, at least in the case of free content.

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