The new producers are making their consumers better. The best ones are doing this for free. Listen to this podcast/article/video/blog, internalize the information, apply the information, and experience a positive change.
The old producers tried to make their consumers better. They ended up making them worse. Buy that thing, hope your neighbors notice that you have that thing, fool yourself into believing that you’re experiencing a positive change, then realize that you’re stuck with that thing, feeling no less unhappy than before that thing came into your life.
You can internalize the utility of a morning routine, try one out, and see if it makes any difference for you.
You can’t internalize and apply a Ferrari.