Cool to Care

Has anyone told you how cool it is to care? That it’s cool to spend hours on something just to get it right? To forget to eat lunch because you’ve spent the last four hours trying to choose the perfect font, what size it should be, which color, whether or not to bold it, or italicize it, or give it a border…

It’s cool to care. In fact, it’s your job to care.

It’s your job to pick the right font, to remove every typo, to correctly spell the author’s name, to make sure that everything is in its right place – even if it means skipping lunch.

It’s your job to let the others know how cool it is to see that they care.

It’s your job to show up to do the work that only you can do.

And it’s your job to give yourself that much needed lunch break.

Mediocrity bribes the spotlight. Which is why we need someone like you – someone who cares – to give care the attention that it deserves.

 

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