Too Many

Too many podcasts, self-published books, and blogs.

Too many independent creators who are picking themselves.


Is there something wrong with that?

Why are we shifting the complaint to the independent creators? Isn’t this what we wanted?

In the words of Brené Brown, let’s not complain about the man in the arena.

If you don’t have time for it all (nobody does), you’re not missing out. It’s not like the newest and best strategies in self-development or marketing are being discovered every eight seconds.

Sure, every eight seconds a new thing is being published, but that doesn’t mean that it’s so good that we need to drop everything to see it.

And with all this new stuff being published quicker than it takes me to brew a cup of organic dark roast, what about all the content that’s being pushed into the backlog?

A massive backlog, in fact, of content that’s just as good, if not better, than what’s being published this very second. I’m not arguing that old is always better than new, that the last generation is always better than the newest generation.

No, I’m saying that the newest voices often do a better job of vying for our attention than the older voices. And it would be a mistake to listen exclusively to the newest voices.

There’s a massive backlog of great podcasts, self-published books, and blogs created by awesome people. But the newest voices often overpower the older voices, so we don’t often consider the backlog.

Please – consider the backlog.


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