I don’t believe in magic, but I believe in the magic of the process. The magic of sitting down to do the necessary hard work.

There is no magic lottery ticket that’s going to fall into your lap. But there are shortcuts – buzzwords, design choices, and routines that will boost your metrics without much effort on your part.

Behind each piece of remarkable work is a remarkable amount of hours. It’s the one kick practiced ten thousand times.

The final product is the result of thousands of reiterations and refinements.

If you’re adjusting, you’re doing it right.