Do you see the faces?

If you feel like you’re not making an impact, like the change that you’re making is too small to be of any significance to you, it’s because you can’t see the faces.

Specifically, the faces of the people who enjoyed your work but didn’t click the heart or leave a comment. The faces of the people who saw your work but didn’t boost your metrics – the metrics that, when added up, are supposed to tell you how many people care.

But we know that metrics are a lie.

Metrics can’t tell us the whole story of how somebody was moved by our work. Sometimes, people see our work and they forget to click the heart, or they’re in too much of a hurry to leave a comment.

Of course, if you’re feeling really disheartened, you can buy a few thousand followers.

What you can’t buy is somebody’s willingness to take time out of their day to tell you that they see you, that they care about the work that you’re doing.

And one of the best ways to make that happen is to make things that get people talking.

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