Jab, Jab, Jab, Right Hook is Gary Vaynerchuk’s best book.
Here’s the whole book in a sentence. Give more than you ask.
Pair that with Essentialism by Greg McKeown. In a sentence: stop doing things that aren’t helping you do what’s important to you.
Combine those two ideas, and you get this: use only the tools, platforms, and mediums that work with the gifts you want to share.
Consider Dr. Jordan Peterson’s lectures. His popular rule, “Compare yourself to who you were yesterday, not to who someone else is today” is short enough to be a tweet. But that wouldn’t be as valuable and entertaining as his lengthy yet cohesive explanation of the idea.
Dr. Peterson didn’t come out first by saying, “I’m a clinical psychologist. Here’s what I know. If you want to know more, here’s what you’ll need to pay me.” Instead, he put all his lectures on YouTube so that anyone could watch them for free. This is why Peterson is now a household name (in houses with clean rooms).
Know which tools work best with your gifts. Give your gifts. And then ask people for something in return. If you ask before you give, you’re giving them a reason to ignore you.
Nobody is “gifted.” But everyone has gifts. You know things that I don’t – until you teach me what you know. You’ve experienced things that I’ll never experience – until you share those experiences with me.
What are your gifts? Your gifts are the things you know, the feelings you want to spread, the changes you want to make.
You already have a wheel. No need to reinvent it.