I’ve never watched Fight Club.
But I have seen so many episodes of Only In Japan with John Daub that it’s worrying my family.
John Daub (@OnlyinJAPANtv) is the producer, writer, designer, marketer, director, set designer, orchestrator and mastermind behind my all-time favorite YouTube series — Only in Japan with John Daub. He’s one of the hardest working creative people that I’ve ever met. Seriously, he fills all the roles I listed above. Watch eight seconds of one of his videos and you’ll soon see how much work this guy pours into his craft.
But what’s more important than John’s work ethic is his mission to bring smiles to the faces of his audience. As dramatic as this sounds, this episode changed me. The more I listen to it, the more I understand that what matters more than your own happiness is the happiness of the people you serve with your work. The way that John intonates his words when he’s telling his stories, or while speaking in normal conversation, is so magical and brilliant. John is raising the spiritual bar high for all creative people. If your work isn’t bringing you a sense of meaning, then you need to find something else to do. Make something that excites you as much as John gets excited about Japan.
If you can tell a good story, you will always have a job.John Daub
Show us something strange or weird or something beyond all comprehension! And don’t be shy! Use as many exclamation marks as you want. Learn the tricks of the trade, the rules, the restrictions. And then break them. Break them down because you’ve mastered the art of self-expression.
But know that it’s going to be work. A lot of work. John works full-time on OnlyinJapan. Choosing what to work on matters more than hard work for hard work’s sake. Doing what you love might seem like fun and games, but more often than not, it’s a lot of flailing around in the dark. The cure? Have fun with it! Be silly, express yourself, and don’t be afraid to come up with material on the spot. You don’t need to have everything planned out beforehand. John Daub’s massive collection of videos is a living playbook on how to create content that delights an audience. The secret ingredient? It’s all in the story.
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