For those who want to quit,
To quit writing is to take “packing it in” to the extreme. By quitting, you’re packing everything in. All your potential to change someone’s life, shoved back into your prefrontal cortex, never to be seen again.
I’ve almost quit writing these daily posts 328 times. Every morning when I show up to write, I have the choice: write, or don’t write.
But that choice isn’t mutually exclusive to my daily blog.
I’ve almost quit writing my weekly newsletter 10 times.
And I’ve almost quit doing my podcast 17 times.
I’ve come close to quitting so often because I tried to do everything like everyone else. I tried to market my work according to so-and-so. I tried to write about so-and-so topic because it’s popular. I thought I had to be Tim Ferriss to make a 2 hour interview as compelling as a dog chasing its tail. And I thought I had to write a newsletter to rake in oodles of cash.
What’s kept me afloat?
By knowing that if I were to join the military, I wouldn’t last a second.
The best part of starting your own projects is the freedom to do things your way. You need discipline, but you don’t need the same structure as everyone else. You need to organize, but nobody neds to know that you’re terrible at tracking your marketing assets.
Writing is rarely going to be fun, but you can make it fun. You make writing fun by making it rewarding. Jumping around in a bounce house is fun for 12 minutes (more if you’re on LSD), but is it rewarding? The most fun things I’ve ever done were the most challenging. And the most challenging things I’ve ever done were the most rewarding.
If you like writing, but you begrudge it like Thanksgiving dinner with your Uncle Craig, write about something else. This applies to everything. Podcasting, making YouTube videos, starting a business, running a non-profit..
If you like the idea, but you don’t like acting out the idea, try adding a little spice.