The highest benchmark for every creator

Two friends asked me if content creators should have separate channels. One channel for business content (whatever that means). Another for personal content.

If you think your personal life is more interesting than your job (content creation is a job), yes.

And if that’s true, then you must know that you’re boring yourself and your audience with your content. Listen to the voice that’s begging you to do something totally off the cuff. Don’t make your audience navigate extra links. Deliver the goods up front.

If your job is to tell good stories, no. All good content creators know this. Their job is to tell good stories. Their job is to express themselves through stories about people, places, products, and ideas.

Not everything personal needs to be about you. John Daub makes personal YouTube videos even though he rarely talks about himself. John Daub loves Japan, and so he makes videos about Japan. He doesn’t have a separate channel about his life. Japan is his life.

The highest benchmark for every creator isn’t a million subscribers or followers. No, the highest benchmark is a story you never get tired of telling.

“If you can tell a good story, you will always have a job”

John Daub

PS: A job should be challenging, rewarding, and something you’re proud of. I spoke with John Daub a few weeks ago about what it means to have a job that hits all 3 of those qualities. It’s one of the shorter episodes of the podcast, but one of the most beautiful conversations I’ve ever had. I hope you’ll have a listen. It’s magical.

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