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Warning: what follows is a highly caffeinated conversation.

Today I’m speaking with the mighty and magnificent Greg Frontiero (@Sfwgreg on Twitter). As his twitter handle foreshadows, this is not a safe for work episode. So put your kids to bed, grab your best headphones, and buckle in. This is a wild one.

Greg who?

Greg Frontiero is the founder of Noowave, a company that creates products for optimal mental health and function. His companies first product, Flow State Coffee, is designed to help you write your next 15,000 word Essay while interviewing Barrack Obama at the same time. In layman’s terms, it’s a coffee made with L-Theanine and Raw Cacao. In layman’s layman’s terms, it’s a coffee that’ll give you enough energy to present your dissertation without the anxiety of being on your first date.

How can I be sure this episode isn’t just a 2 and a half hour commercial?

Listeners of my podcast know that I’d never plug a product this hard unless I’ve tried it and loved it. This episode is an exception. While I haven’t had a sip of Greg’s coffee, him and I are planning a future episode. The next time we record together, I’ll take my first sip of his coffee. I’ll either love it or hate it. And because I’m such a powerful influencer, it’ll be a moment that’ll either make or break his companies launch. Keep an eye out around the end of October for that episode!

Anyways, this is a two and a half hour conversation. And you can be rest assured knowing we spent only around half an hour talking about his coffee. The rest of our talk reached into the depths and heights of life, creativity, soulless sales jobs, fear and loathing in New York City, meaningful work, Greg’s career as a professional wrestler, favorite books, writing, creating a product you’re proud to sell, and everything else you’d expect from the podcast.

So, please enjoy!

Listen on Spotify | Listen on Apple | Watch on YouTube

Show notes and mentions

Noowave and Flow State Coffee | The Impostor’s Advantage | Write of Passage | The Third Door | The Art of Learning | Think and Grow Rich | The 4-Hour Workweek | Saga | I Kill Giants

This episode is brought to you by my weekly newsletter, Hey Penguin. Hey Penguin includes tips for improving yourself through creativity, plus a bunch of extra goodies like drafts of blog posts, art I’m digging, letters from my audience, and previews of podcast episodes. Sounds good? Click here to subscribe and get the next issue delivered straight to your inbox.

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