Kat Law and Austin Lesher: Using Nanotechnology and Fashion to Fight Viruses and Save the Planet (#26)

Listen on Spotify | Listen on Apple | Watch on YouTube

We want to be a very simple-minded company in the sense that our customer feels confident in wearing our clothes…we want people to focus on one thing, and that’s living life.

Today on the show I’m joined by the couple-turned-business-partners Kat Law and Austin Lesher. Kat and Austin run a new clothing company called SALT, which combines nanotechnology and fashion to combat viruses.

Their message? Make wise choices, increase the longevity of the planet. Kat and Austin are bridging the gap between industry and intention. They’ve got good heads on their shoulders. I could tell from talking to them that they’ve got a stable, clear, well-thought vision for their business and life goals. They’re not hustlers. They’re true artists in every sense of the word. Keep an eye out. The Salt Clothing brand will soon be a household name among groovy minimalists. Highly recommended.

Fans of my episode with Jamie Russo will appreciate this one. We talk at length about:

  • Why in the world would you start a business during a global pandemic?
  • Nanotechnology and why it’s not as scary as it sounds
  • Entrepreneurship as a force for good
  • What it’s like to run a business as a couple
  • How to get people to stand behind your brand
  • …and loads more!

So, please enjoy our conversation, and here’s to your good health. Cheers!
-Paul

Some links and mentions from the episode

Listen on Spotify | Listen on Apple | Watch on YouTube


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