Aristotle wrote, “It is the mark of an educated mind to be able to entertain a thought without accepting it.”

And it’s the mark of a conscious materialist to be able to walk around Walmart on Black Friday without frothing at the mouth.

Nothing wrong with shopping. Especially good shopping. Good shopping means slow shopping. Conscious shopping. Shopping for more of what you need, and less of what you wish you had.

Let’s apply this to our brains.

We can shop around, consciously, for new habits, thoughts, goals, beliefs. We can try on the 30-day jogging habit like we try on the Leopard Skin Pillbox Hat. And if we don’t like it, if we find out it’s not for us, we can choose something else. We can do Aristotle proud. We can entertain without accepting. Besides, that’s what shopping is for. Trying stuff.


P.S I realize now you can’t try on a plasma screen TV.
(Do they still make TV screens out of plasma? Isn’t that dangerous?)

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