As if

I started publishing everyday almost a year ago. I would have started earlier, but my fear of crickets held me back.

I started writing as if one person cared. One imaginary person is all it takes to overcome that first hurdle. Once you’re after that, writing everyday becomes a war of attrition.

Whatever step you’re putting off in light of a larger goal, do it as if it matters.

Write your first post as if you have an audience. As if a crowd of people are showing up to your door every morning to hear what you have to say. Record your first podcast as if what you think matters. Work out as if taking care of yourself matters.

Do everything as if it matters, and eventually you’ll see that it does.


*As of December 13, 2020

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