It might just be my favorite word.

It means to move to action. To incite.

Everyday, we’re faced with these groups of choices:

Go forward. Answer the call. Knock down the lead domino. Speak. Create. Ship.

Or, move backward. Ignore the call. Run away from responsibility. Mute yourself. Destroy. Steal.

With infinite examples of the outcomes from either group, what will you do?

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