“There’s too much live music. Everyone’s in a band now…”
No one has ever said this.
No one has ever complained about there being too many movies. Or too many books…so why the hate towards the still most underappreciated and misunderstood type of media?
Because our narrative around podcasting is really, really lame.
“Oh, I see you have a podcast! Come join my Podcasting Network…”
“You’re starting a podcast? Ohhh, I see. You’re one of *those* people…”
And yeah, I get it. Tons of people start podcasts. Few make it even to episode 5. It’s this “drop it like it’s hot” attitude towards podcasting that’s hurting it’s glory.
Podcasts don’t suck. Yours probably does, but that’s okay because you can always make it better. (Here’s how).
Podcasting is a platform for infinite serendipity. Each episode is a chance to practice listening and speaking. The better you get at listening and speaking, the more people will want to speak and listen to you. And so on and so on.
Podcasting is an excuse to practice the art of conversations.
Podcasting isn’t free. You pay for gear, yes, but ultimately you pay with attention, time, and the humility necessary for asking questions that make you look like you’re not a guru.
Podcasting will enhance your life. You’ll have no idea who you’ll speak to next. It might be your favorite author. It might be your favorite entrepreneur. Or it might just be your grandma. Either way, the element of surprise is what makes podcasting so addictive.
Podcasting makes you a better person. Everyone likes someone who can really listen. Everyone remembers the last time they were asked a really juicy question. That can be you. But only if you’re willing to shut-up and respect the guest/host relationship. On that note..
Podcasting humbles you. Because it’s not about you. It’s not really about your guest, either. It’s about all 3 of you. Who’s the 3rd party? The audience. Podcasting is really just a collaboration between you, your guest, and the audience. In podcasting, 3s not a crowd. It’s a feature.
We need your podcast.
We need a podcast produced by you, designed by you, hosted by you, created by you. We need more podcasts with your name on them.
You don’t have to if you really don’t want to. But if you really do want to, I highly recommended you let that spirit move you.
Side note: I’m going to launch a cohort-based podcasting course one day and I’ll probably use this for sales copy. (I said I’d launch one in February, but I need more time to think it through).