Jack Butcher on Designing Empathy, Creator Culture, Criticism, Constraints, Distilling Expertise (#53)

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Lean in and deploy what’s unique to you.


Jack Butcher joins The Penguin Latte Podcast! Jack Butcher (@jackbutcher) is the founder of Visualize Value (@visualizevalue). Visualize Value is part design agency part social media experiment designed to help entrepreneurs and creatives communicate their core principles and leverage their expertise through graphics, words, and videos.

Timestamps (for YouTube)

  • 0:00 – Intro
  • 1:30 – Jack Butcher is a dad
  • 2:00 – Creator culture: what the hell is it?
  • 5:30 – “Do something that somebody else can’t do without you”
  • 8:30 – Results vs aesthetics
  • 11:00 – Unnatural skills
  • 12:30 – Distilling expertise
  • 20:25 – Sharing knowledge when you’re not a ‘knowledge worker’
  • 23:45 – Empathy through design
  • 26:15 – Difficult problems
  • 30:00 – The nuance of saying no
  • 36:00 – Respond to demand (unless it’s Claymation)
  • 39:45 – Working under pressure
  • 43:40 – Failures, missing expectations
  • 46:00 – Criticism = empathy
  • 51:45 – Jack’s early work, style vs function
  • 58:00 – Working with constraints
  • 1:02:00 – Can minimalism be taken too far?
  • 1:06:00 – Necessity of art
  • 1:07:30 – Success, time, work, and retirement (is a stupid idea)
  • 1:13:30 – Leisure time
  • 1:16:45 – Guillotine time


It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden

The Sovereign Individual by James Dale Davidson

Please enjoy!

Cheers to your good health,


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