- Get off LinkedIn
- Make stuff
- Get on Twitter and post the stuff you make
Step 1: Wes Kao wants us to have spiky points of view. This is one of mine. I have no clue why I still have a LinkedIn account. I guess it’s because everyone else does? Because I’m supposed to? Idk. Point is, ALL of my freelance gigs have come from Twitter. I don’t want to bash LinkedIn too hard as I’m probably missing something, but in my experience it’s never led to anything except an inbox full of spam (JOIN MY PODCASTING NETWORK ZOMG!!!!). Also, you can’t easily embed videos or pictures in your profile, so showing off your work is a pain in the ass.
Steps 2 and 3: Practice your craft. Everyday. You don’t have to work 8 hours a day if you don’t want to. But you do need to give yourself opportunities to practice the skills that matter. Talent is not enough. You need to practice. And, more important, you need to find people who you can be of service of. Leverage your skills and creativity for someone who sees your potential. This is exactly how I got started in the creator economy.
Note: you’re not here to make stuff just for the hell of it. What busy people running businesses want to see is responsibility and accountability. You make stuff and publish it, consistently, to show you’re exactly that: responsible and accountable.
OH wait I think I skipped a step. Though this is sort of implied in step 3.
This is MISSION CRITICAL.
I can’t stress this enough. So I’ll say it again in bold italics.
Have I made myself clear?
If you get good enough, your work will attract potential hires. Hirees will post a job offering on Twitter, and your friends – if you haven’t been an asshole – will recommend you. THEY’LL RECOMMEND YOU. Do you realize how cool this is? Do you hate “selling yourself?” well, you’ll still need to do that sometimes, but what could be better than a group of friends who genuinely have your back? Friends who want to see you succeed? Seriously, there’s very few things in life more important than friends who want to see you succeed. And in a world where jealousy is the most common reaction to success, the rarity of these kinds of friends is something you should cherish like oxygen.
Make things for people who care to see you succeed.