Blogging is a great way to earn passive income.

Blogging is a great way to build authority in your field.

Blogging is a great way to build an audience.

Or so we’re lied to.

Under the dominant narratives for starting anything today, blogging seems like a waste of time. Compared to the apparent potential for Infinite Riches and Wealth on platforms like TikTok and Instagram, blogging seems counterproductive.

Which means that writing, what blogging actually is, is a waste of time. And that’s as untrue as you could get.

Yes, blogging is a terrible way to get rich and make a million bucks. But to blog is to write. And to write is to practice one of the most intellectually and spiritually difficult (thus meaningful) endeavors. To practice clarifying your thoughts, make sense of yourself and the world around you. To practice discipline, accountability, humility. To realize that you’re probably not the next Steinbeck. To see that just because you own an atomically small piece of the Internet doesn’t mean that the world owes you its time.

Blogging is a practice.

And so is podcasting. And so is teaching and standup comedy or whatever weird hobby you’re into.

What’s practice?

Practice is a chance we can give ourselves everyday, if we wish to.

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