I don’t like boring.
Boring is the landing page for half-assed ideas. Boring is a virus that normalizes oxygen-sucking marketing copy and PowerPoint slides.
Boring is where we hide ourselves and our best work. Boring keeps us safe from (apparent) harm. Not physical harm, but the harm of being laughed at, mocked, ignored. It’s easier to comply with the status-quo than to create something wickedly original. The only way out is to remember that anything easy should be ignored.
Smiles, laughs, and aha-moments are endangered species. Boring is to blame.