I’m building a self-paced course on video editing. This is hard because it’s also a course on storytelling. And a course on storytelling is also a course on marketing. So it’s like I’m trying to kill 3 birds with 1 stone. The tutorials should be quick but not too fast, simple but useful, and at the end of the course students should have a video ready to share with the world.
Over the last 2 years I’ve been developing my visual video style. I’ve found a formula (hopefully without becoming formulaic!) for making videos that get thousands of clicks and impressions on Twitter. I’ve helped many household digital creators promote their online courses and content. I’ve been hired by Ali Abdaal, Nate Kadlac, Andrew Barry, Robbie Crabtree, and others, to help craft a video to boost organic reach, increase sales, and make some noise on social media.
I believe I can teach absolute video noobs how to do what I do. I believe I can get them from day 0 video noob to a polished video in less than 2 weeks. And I believe I can help them remove the training wheels so that they can produce a video without my guidance.
Making videos takes awhile, even if you know what you’re doing. Why bother?
Because videos standout like nothing else on the internet! Everyone loves sharing good videos. Long articles take forever to read (like this), podcasts are too long, but videos? With catchy music, great editing, a dash of humor, you’ve got a video that’s bound to be retweeted and shared and seen.
Every freelancer on the planet should make a video trailer to promote their work. You can record yourself speaking about your projects and who you’ve helped, and show your work, and link to your website all in 1 video. You can do so much with video that you can’t do with other formats.
Every content creator should learn to make videos. Take your old blog posts or tweets, rework them into a video, add some music. I don’t even know where to begin with this point because the possibilities are endless.
And lastly, every average Joe should learn to make videos. Cam once told me that everything should have a trailer (fancy word for promotional video). Love cream soda? Make a trailer about cream soda! Love socks? Make a trailer about socks! If you want to express yourself, might as well go all out.