Grandpa Ted was a successful door-to-door vacuum salesman. “Grandpa Ted,” I asked, “how do you convince someone to buy a vacuum?”
“Show them the vacuum sucking out all the dirt from the places they never would have expected.”
In a word, demonstrate.
“There was a sign on the front of my office that said ‘knock on every door’. I didn’t knock on every door. I went to the homes with screen doors that collect a lot of dirt, homes where I could hear the sound of children playing in the yard, bringing in more dirt. Homes with dogs. Dirty homes.”
“Were you ever afraid of being rejected?”
“No. Because I would talk to people who wanted to hear from me.”
Talk to people who want to hear from you.
Demonstrate your product removing the problem.
Don’t knock on every door.