Grandpa Ted was a successful door-to-door vacuum salesman. “Grandpa Ted,” I asked, “how do you convince someone to buy a vacuum?”

“Show them the vacuum sucking out all the dirt from the places they never would have expected.”

In a word, demonstrate.

“There was a sign on the front of my office that said ‘knock on every door’. I didn’t knock on every door. I went to the homes with screen doors that collect a lot of dirt, homes where I could hear the sound of children playing in the yard, bringing in more dirt. Homes with dogs. Dirty homes.”

“Were you ever afraid of being rejected?”

“No. Because I would talk to people who wanted to hear from me.”

In sum…

Talk to people who want to hear from you.

Demonstrate your product removing the problem.

Don’t knock on every door.

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