First, I share my work on Twitter. Next, people see it. Then they DM me, asking if I’d like to work with them on a project. I usually say yes. And after the video is finished, they share it on Twitter, attracting more people to buy their products…basic advertising. Except it’s more than mere advertising. Every video I deliver for a client becomes one more powerful node in their network, attracting likeminded people to their course, cause, or community.
Posting your work online: “This is what I can do.”
Leaving your doors open: “If you’re willing to pay, I can do it for you, too.”
Open doors open doors.