Anybody can send me a DM on Twitter. Anybody can visit my blog, see my work, read my posts, or listen to my podcasts. I call these “Open Doors.”

First, I share my work on Twitter. Next, people see it. Then they DM me, asking if I’d like to work with them on a project. I usually say yes. And after the video is finished, they share it on Twitter, attracting more people to buy their products…basic advertising. Except it’s more than mere advertising. Every video I deliver for a client becomes one more powerful node in their network, attracting likeminded people to their course, cause, or community.

Posting your work online: “This is what I can do.”

Leaving your doors open: “If you’re willing to pay, I can do it for you, too.”

Open doors open doors.

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