Remember that time you finished reading that book without realizing you had been reading? Or that movie you enjoyed so much you forgot you were in a theatre? Or that video game that filled you with a new sense of confidence and purpose?

The design of a thing shapes our experience of it. The best experiences are those that are so well-designed we forget we’re experiencing something manmade.

The best video game designers make us forget we’re playing a game. The best writers make us forget we’re reading a book. The best directors make us forget we’re watching a movie…

This is the invisible art. The ‘signature’ of the artist is clear (“wow, this is so Wes Anderson”), while the art transcends the genre (“it’s not just a movie, it’s…”).

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