Every frame, every sentence, every kerned letter in your logo, these are decisions. All decisions bring risk. And the more creative you are with your design choices, the riskier things get.

Your client might not like your approach. Your boss might not think you’re as funny as you think you are. You might come across as tone-deaf. The earlier you communicate with your client about what they want, the better off you’ll be. Because creative work isn’t about proving to your clients how creative you are. Professional creative work is more communication than exhibition. Clear, early, patient communication mitigates any unnecessary risk caused by tone-deaf decisions.

If you want to be more creative, start by being more talkative.

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