Value with a capital V

Craig points out,

So, the more value you wish to provide, the less likely it is you’ll provide it?

Yes and no.

If you’re trying too hard to provide value, or Value with a capital V as Craig and I like to put it, you’ll become stale, boring, another copycat, another clone of the Big Valuable Content Creators.

I hate this analogy, but there’s more than 1 way to skin a cat. There’s more than 1 way to provide value, more than 1 way to be helpful.

Prime example: is this not the most Valuable Content you’ve ever watched?

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