In the world of creativity, it’s you versus the establishment of well-meaning, thoughtful creators doing their own thing.
But that’s the thing. The most popular creators are doing their own thing. Don’t do their thing. Do yours.
No matter how effective their “content strategy,” do not replicate it. Do not tweet as they tweet. Do not speak as they speak. Creativity, self-expression, these mean expressing your weirdness, expressing what makes you you. Emphasis on you.
I’m not against growing your social media following. I’m in favor of what M.C Ride advises:
Be the freak you want to see, just don’t follow me