Metrics don’t measure the things that truly matter

My favorite thing about creator Twitter are all the people who’ve taken time out of their busy day to to help me succeed, who’ve given me feedback on my work and priceless advice on selling my skills.

For me, Twitter has never been about amassing a crazy amount of followers. At the time I’m writing this, about 850 people follow me. But the sheer volume of my followers doesn’t mean as much to me as the private goodwill I’ve experienced from a handful of generous people.

It’s how you help people in private that truly matters, not the acronyms and virtues you publicly display in your bio like trophies you won in high school. Read this in Norm Macdonald’s voice: “Hey! That guy must be a really great guy…because he has in his Twitter bio the letters MD and PhD… and a bunch of other letters…and we all know that all the good people who’ve ever lived talked all day about how much of a good person they are, so that guy must be…a really great guy!”

You can’t get likes and retweets and dopamine from dming somebody valuable advice or just shooting the shit in an hour long man-to-man therapy session. That’s why I’m so grateful for the friends I’ve made, much more grateful for that than any Twitter metric statistic. People who tweet about their Twitter metrics scare me. I mean really, you’re this obsessed with numbers and statistics and not real human relationships? You really think 15,000 people clicking your tweet care about you in the same way a good friend would care? Metrics can’t tell you the full story. Metrics don’t measure friendship or helpfulness or generosity. Metrics don’t measure the things that truly matter.

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