Just about anything designed for profit should squeeze itself into a category. Starbucks needs a niche so that customers know that they’re buying coffee, not wine. McDonalds sells burgers, not hot dogs. Customers know what to expect, and so they go back. But for you – you’re not designed for profit. I’m guessing you’re interested […]
Read more "To Niche or Not to Niche?"It’s been only a little over a year since I started making trailers for course creators. And thanks to the lion-sized generosity of a previous client (you know who you are), I’ll soon be making a trailer for a course creator with a very large following. Good relationships with people who care. That’s my strongest […]
Read more "Thanks, A."In private I’m very hard on myself. I often have trouble getting out of bed in the morning – imaginary negative comments press down on me like a weighted blanket. It’s because I so often bruise with self-critique that I’d rather not fan the flames of somebody else’s low sense of self-worth. For all I […]
Read more "Self-Criticism: Fanning the Flames"Writer’s block might, after all, be real. But I think it might be real in the sense that feelings are real. For example, consider jealousy. You become jealous the longer you keep your insecurities unexamined, the longer you deny those insecurities outright. Investigate your insecurities, and the jealousy should disappear. Maybe writer’s block abides by […]
Read more "4 Prompts for Blocked Writers"A banner on the side of a bus tells me to, “believe the science, not the fiction.” Imbedded within this sloganeering is the idea that fiction itself is nonsense. This carefully organized sequence of words, “believe the science, not the fiction” is designed to arouse that part of you which drinks itself silly on the […]
Read more "The Science Good"Cullin points out: By far, the biggest leverage points in my work as a freelancer and creator are my relationships. I say relationships and not connections because it isn’t merely about who you know, about how many people know your name. Making a connection, well, anyone with an email address or a Twitter account can […]
Read more "Do good work."
Ghosts. Ghouls. Goblins. In celebration of All Hallow’s Eve/Halloween/Christmas-For-Satan, it’s time for the inaugural Penguin Latte Pumpkin Spice Eggnog Review Podcast!!!!!!!!!!! Is Pumpkin Spice Eggnog another example of corporate America pandering to progressive politics, or is it actually just a delicious, wholesome drink? Please leave an Eggnog related comment below, and Happy Halloween.
Read more "The Inaugural Penguin Latte PUMPKIN SPICE EGGNOG REVIEW PODCAST"My buddy Craig Burgess hosts The Wednesday Audio Podcast. It’s a podcast about…Wednesdays. Here’s the trailer he made: And here’s mine: Who wore it better?
Read more "TRAILER WARS: Craig Burgess vs Paul LeCrone"
To laugh at yourself, to laugh at your shortcomings, to laugh not at an unfortunate event that has happened to you but despite the event’s unfortunateness: this is the surest sign of resilience, of a quality which is becoming increasingly rare and mistakenly labeled as immature. If you make someone laugh, if you help a […]
Read more "Comedy as Philosophy, Laughter as Generosity, Political Correctness as Power"Science arrives at useful explanations of human behavior as often as meteors have extinguished life from this planet. Much like how there is never a time in which light from the sun is not reaching some hemisphere of the earth, there is never a time in which literature, religion, and mythology are not advancing deeper […]
Read more "The Most Dangerous Explanations"
