Dumb mistakes I’ve made as a podcaster: polished is better than perfect

Done isn’t better than perfect. Done isn’t good enough.

Polished is better than perfect. Polished means you’re paying attention. Polished means you’re not rushing it. Polished means no multitasking* because if you do, you’ll let too many oversights through the gate of the publish button.

By all means, ship your work. Publish something. Start talking to us and show us what you know. But don’t keep us waiting while you wait for perfection to arrive from Amazon.

Here’s a few mistakes I’ve made as a podcaster. I’ve made these mistakes because I worked too fast on too many tasks at the same time.

  • I uploaded today’s episode of the podcast to YouTube with a clip of my screen recording a song I wanted to use for the intro.
  • A guest told me not to publish the video version of our conversation. A week later, I made a trailer for Twitter, Instagram, and my newsletter, using clips from the video version of our conversation. (So sorry, U.)
  • Episodes 19, 20, and 21 have/will have sloppy audio quality on my end. I’ve forgotten to run test recordings of me and my guest before starting the show. (Some have told me that audacity could help with this, but I’ve yet to look into it.)
  • I want to use this Blockhead beat as my podcast intro, but copyright exists. Thinking I could get away with it, I uploaded today’s episode with the song at the beginning. The episode isn’t on Apple yet, and I’m thinking it’s because I’ve used the beat without permission. I’m stubborn and I don’t like using stock music for anything I make, so I’ve sent Blockhead a cold email asking if I can use the track.
  • I’ve dwelt on mistakes longer than it took for me to see and fix the mistake. This is the worst mistake a creator can make. There’s few mishaps that take more than 5 minutes to fix. But you’re not careful, you could spend hours sulking over something you forgot to do. Don’t sulk. Fix it and move on.

Make stuff. Break stuff.

Fix the stuff you broke.

But don’t dwell on it. You wouldn’t cry over spilt milk, nor should you cry over a misplaced apostrophe, a broken hyperlink, or equipment left unplugged.

Because here you are, making stuff instead of not making stuff.

So please, go make stuff.


*I’m writing this while waiting for today’s episode to re-render. I don’t listen to my own advice that often.

On the bright side, I’ve yet to forget to press RECORD an hour into an episode. I shudder to imagine what I would do if that happened. I wouldn’t get out of bed for weeks if that happened. So, let’s make sure that never happens.

The Penguin Latte Podcast #17 – Marketing as Self-Expression with Arielle Kimbarovsky

Listen on Spotify | Listen on Apple | Watch on YouTube

Are advertisers evil? Are marketers the scourge of the earth, hell-bent on stealing our attention and selling it off to some nameless corporation? Yes, and no. It’s every good marketer’s job to capture our attention. And advertisers get paid to understand what makes people want to buy things. But to call either evil would be like accusing your grandma of being a Satanist (unless she really is one). The best marketers get us as excited about products and services as grandma makes us excited about fresh chocolate chip cookies.

In this episode, I speak with one of the most delightful and creative marketers I’ve ever met: Arielle Kimbarovsky (@ariellekimbar on Twitter). Arielle Kimbarovsky is the head of social media and marketing for M1 Finance. Her spec work portfolio (got it right that time) is full of an exuberance that reveals her eye for color choice, words that evoke powerful emotions, and stories impossible to forget.

If you’ve listened to my episode with Robbie Crabtree, then you know how much I value communication. Design is a form of communication. Some of the most difficult problems I’ve had with the blog and podcast were to pick the right words, color choice, shape, and names for titles. What you say matters less than how you say it. This episode serves as an opportunity to learn how to express yourself through multiple mediums: painting, writing, talking, music, video— nearly all the topics we discuss relate to communication. We also discuss reading, being introverted, taking breaks, being yourself, and thinking big. It’s a wide-ranging conversation full of possibility and delight.

So, please enjoy my conversation with Arielle Kimbarovsky!

Listen on Spotify | Listen on Apple | Watch on YouTube


This episode is brought to you by my weekly newsletter, Hey Penguin. Hey Penguin includes tips for improving yourself through creativity, plus a bunch of extra goodies like drafts of blog posts, art I’m digging, letters from my audience, and previews of podcast episodes. Sounds good? Click here to subscribe and get the next issue delivered straight to your inbox.

PS: Does The Penguin Latte Podcast remind you of the excitement of fresh presents on Christmas morning? If so, please consider leaving a review on Apple Podcasts/Itunes. It takes all of 60 seconds (or 120 seconds if you’re feeling extra spicy). By leaving a review, you’re making the podcast 1% better. So, if 500 of you leave reviews, the podcast gets 500% better (if I have my math right). Plus, I love reading all of your juicy comments.

Thanks so much!

Everyone gets a Sunday

In some cultures, Sunday is the beginning of the week. The foundation of the day, grounded in rest and recovery.

No matter what culture you’re a part of, you’re guaranteed one Sunday a week. Of course, not everyone gets to dedicate a whole day to resting. You might be the busy mom who uses Sunday to prep for your kid’s meal plan for the week. Or you might be the busy teacher grading all your student’s midterms.

If you can’t find your rest on Sunday, I hope you can find some pockets of rest throughout the week. You deserve it.

Sunday work

I woke up earlier than normal, thinking, “I could get a lot of work done.”

But it’s not that kind of work that I want to do today. Not the typing kind. Not the tweeting kind. And definitely not the faux-work of getting a kick of dopamine from social media.

This passage from The Bhagavad Gita explains it best.

The man who in his work finds silence, and who sees that silence is work, this man in truth sees the Light and in all his works finds peace.


P.S: Thanks for reading and listening. Big week ahead with 3 episodes of the podcast releasing Monday, Wednesday, and Friday.

Cheers, and here’s to your good health.

The Penguin Latte Podcast #15 – John Daub on Hard Work, Happiness, and The Spirit of Fun

Listen on Spotify | Listen on Apple | Watch on YouTube

I’ve never watched Fight Club.

But I have seen so many episodes of Only In Japan with John Daub that it’s worrying my family.

John Daub (@OnlyinJAPANtv) is the producer, writer, designer, marketer, director, set designer, orchestrator and mastermind behind my all-time favorite YouTube series — Only in Japan with John Daub. He’s one of the hardest working creative people that I’ve ever met. Seriously, he fills all the roles I listed above. Watch eight seconds of one of his videos and you’ll soon see how much work this guy pours into his craft.

But what’s more important than John’s work ethic is his mission to bring smiles to the faces of his audience. As dramatic as this sounds, this episode changed me. The more I listen to it, the more I understand that what matters more than your own happiness is the happiness of the people you serve with your work. The way that John intonates his words when he’s telling his stories, or while speaking in normal conversation, is so magical and brilliant. John is raising the spiritual bar high for all creative people. If your work isn’t bringing you a sense of meaning, then you need to find something else to do. Make something that excites you as much as John gets excited about Japan.

If you can tell a good story, you will always have a job.

John Daub

Show us something strange or weird or something beyond all comprehension! And don’t be shy! Use as many exclamation marks as you want. Learn the tricks of the trade, the rules, the restrictions. And then break them. Break them down because you’ve mastered the art of self-expression.

But know that it’s going to be work. A lot of work. John works full-time on OnlyinJapan. Choosing what to work on matters more than hard work for hard work’s sake. Doing what you love might seem like fun and games, but more often than not, it’s a lot of flailing around in the dark. The cure? Have fun with it! Be silly, express yourself, and don’t be afraid to come up with material on the spot. You don’t need to have everything planned out beforehand. John Daub’s massive collection of videos is a living playbook on how to create content that delights an audience. The secret ingredient? It’s all in the story.

Please enjoy!


This episode is brought to you by The Hey Penguin Newsletter. Hey Penguin includes tips for improving yourself through creativity, plus a bunch of extra goodies like drafts of blog posts, art I’m digging, letters from my audience, and previews of podcast episodes. Sounds good? Click here to subscribe and get the next issue delivered straight to your inbox.

The Penguin Latte Podcast #12: Shelby Smith on Lessons From Failures, Language Learning, and Having the Courage to Get What You Want

Today I’m joined by the bold and adventurous Shelby Smith.

Shelby Smith (@CoShelbySmith) is head of user onboarding for LingQ. She’s also a writer who discusses leadership, language learning, self-development, and why it it’s important to stand up for yourself to get what you want.

Listen on Spotify | Apple Podcasts | Watch on YouTube

Talking Points

  • Shelby’s backstory with the entrepreneurial spirit (2:30)
  • “I’m a day one listener of The Tim Ferriss Show” (6:00)
  • Action is the missing ingredient / Life in Ecuador (9:00)
  • Learning from having a failed business (15:00)
  • “I wrote that I was psychic” / How to handle job interviews if you never went to college (18:00)
  • Suggesting what companies do wrong (35:00)
  • What it was like to go for a year without social media, and all the unexpected changes that came from doing that [I can’t believe this is even a talking point] (41:00)
  • “Build a personal relationship with your ideas” / Experience with Write of Passage (1:00:00)
  • Shelby’s guiding principles (1:07:00)
  • On learning languages (1:15:00)
  • How we elicit meaning in language (1:25:00)
  • What’s the work you do that feels like play? (1:30:00)
  • When was the last time you were in flow? (1:35:00)
  • When do you feel dissatisfied? (1:38:00)
  • The final question (1:42:00)

Books

The Four Hour Workweek

The Art of Learning

Deep Work

Principles

Discipline Equals Freedom

People

Tim Ferriss

Jocko Willink

Josh Waitzkin

Samuel Hulick

Cal Newport

Ray Dalio

Richard Turner

Other

LingQ

Duolingo

The Penguin Latte Podcast #9: The Austin Calvert MegaEpisode – What It Takes To Be Ferociously Yourself in Your Craft

It’s been so hard for me to keep this episode unreleased until today. I’m so excited that I get to finally share this with you all. This is the longest conversation episode to date. Austin completely and gracefully over delivered on everything I asked him. He’s the first guest to stand up and lean into the microphone during our conversation. I could feel his energy bursting from my screen.

Listen on Spotify | Listen on Apple Podcasts | Watch on YouTube

…What I’ve been learning about the Internet is…you can grow exponentially through these scaled networks..but to me, what that means is your real life actions just translate to the Internet. Your real life actions are essentially compounding, right? We don’t really need the Internet to do that. Real life actions in the 1960s could have compounded as well. It’s always been there….

Austin is a true artist in every sense of the word. He’s one of those remarkable individuals who knows how to express art, even when using the most crowded market for creatives on the Internet (YouTube).

If you haven’t watched his mini-documentaries about the future of technology, please do. And if you have, watch them again. I get goosebumps every time I watch one of his videos. Especially this one.

A note on audio: something happened to how my computer was receiving Austin’s audio feed through Zoom. I could have said something during our conversation about this, but I didn’t. I didn’t want to interrupt the flow of the conversation. I’ve been kicking myself over that for weeks. Luckily, Austin was such an amazing guest so everything he says makes up for my mistake.

A note on future podcast episode numbers: I’m resetting the interview episodes. All numbered podcast episodes will signify that the episode is a conversation. All unnumbered episodes will signify that it’s an Akimbo styled episode: a short reading of one of my blog posts, or an improvised riff or story.

Consistent content. Even if you don’t think it’s good.

Talking Points

Austin’s background (3:00)

Learning multiple skills at the same time (8:00)

How much content should creators be pumping out everyday? (10:00)

Going off on the wrong path / A bedridden depression / Living in Berlin /Austin’s travels (11:00)

Experiences with Ayahuasca (If you’ve ever heard The Tim Ferriss show, you know the risks involved with this. Do your research.) (18:00)

“As consensus turns into a form of truth…” (32:00)

Fighting back against the daily darkness (35:00)

What happened after his Ayahuasca trip? / Being relentlessly yourself in your craft (39:00)

On compounding actions without the Internet (42:00)

Why did Austin decide to start making videos? (45:00)

How long does it take Austin to make a video? (48:00)

Thoughts on newsletters (51:00)

Why every creator should see themselves on an exponential curve (54:00)

A huge discussion about the ownership economy (56:00)

Appreciating the work you’ve done so far (1:18:00)

“Speed is a poison” (1:19:00)

Where’s the finish line? (1:23:00)

David Choe (1:25:00)

Staying anonymous (1:30:00)

Leaving your audience with a feeling (1:34:00)

Go beyond the limits of your medium / Austin’s definition of authenticity (1:35:00)

David Foster Wallace – This Is Water (1:48:00)

Austin’s favorite books (1:50:00)

How information itself is transforming with technology (1:55:00)

The real darkness of self-transformation vs “struggle porn” (1:58:00)

Low quality self-improvement advice (2:05:00)

Do we need mentors? / The mass pretending phase (2:08:00)

Lying to yourself on purpose (2:11:00)

Giving back (2:14:00)

Austin convinces me to drop Evernote for Notion (2:18:00)

The Final Question (2:22:00)

Mentions

GaryVee

Naval Ravikant

JRE 958 with Dr. Jordan B. Peterson

Tryroll

Blockchain

Ayahuasca

David Choe on The JRE

David Foster Wallace

Civilized to Death

The War on Normal People

David Goggins

Tony Robbins

Boards of Canada

The Alchemist

A Conversation with Phil Desforges “The goal is not uniqueness, it’s not originality, it’s to be you. That’s the only goal”

Hi all. Welcome to another conversation about the pursuit of creative excellence. I’m so happy that I finally get to share this episode with you! What follows is an intimate, insightful, and entertaining conversation with a true artist — Phil Desforges. I highly recommend you browse through Phil’s portfolio while you listen to this episode.

Talking Points

  • How Phil developed his color palette
  • The art of building a world in your art
  • How photography saved Phil’s life
  • Why men should open up about their feelings
  • Sensitivities to music
  • Why Stoicism is important to Phil
  • Phil’s favorite movies and directors
  • On Casey Neistat
  • Following your gut vs your reasoning
  • The comfort zone and consistency conundrum
  • On Beeple
  • The nuances of creating on certain mediums, thoughts on Tik Tok
  • Getting inspired by the right creators
  • The flaw of originality
  • A message from Pakistan
  • Spending a week without creating
  • Phil’s favorite coffee and tea
  • Memento Mori
  • “The output doesn’t matter; it’s the outcome.”
  • On being bored productively
  • “Less counting, more doing.”
  • The necessary constraint of mortality
  • Sonder and This Is Water
  • We are all living in our own bubble
  • On current world conflicts, and feeling helpless
  • Honing in on the skills you can’t teach
  • On the beauty of flow
  • Why it’s so tough to be natural on camera
  • What modern people are afraid of
  • On geeking out about the things you love, and creating around that
  • Phil’s message for stuck creatives

Mentions in this episode

Salvadar Dali

Casey Neistat

Sonder

This Is Water by David Foster Wallace

Tao Te Ching by Lao Tzu

Memento Mori

Symbols of Transformation by Carl Jung

Essentialism by Greg McKeown

Beeple

Everything Is Fucked by Mark Manson

John Daub and OnlyinJapan

David Perell

Solve or signal?

Are we building to signal how many bricks we’ve laid?

Or are we building because we see a problem that needs solving?

Measurements are necessary, of course. The architect needs to know the proper amount of all the materials and the cost of each.

But we always have the option of turning measurements into signals of our influence.

A friend of mine pointed out that we shake our heads at anyone who flaunts their income. But when we see people we like signaling how much they’ve earned off of their products, we let it slide. We become enablers of the behaviors we shake our heads at. Because they’re doing it “holistically.” They’re sharing their secrets to success in under 280 characters. To us, we feel like we’re part of their journey. Because if they can build something with only a few viral messages, so can we, right?

As creatives, as builders of remarkable things, we have a choice: solve or signal?

Some fundamentals of personal branding

I used to believe that personal branding is personal.

It’s not.

Personal branding is tailored. It’s tailored to the subjective experience of whoever engages with your work.

Everyone perceives the world in their own way. And your audience experiences your work in their own way, as well.

Alice reads a blog on productivity because she wants to learn how to get more work done. But Joshua reads the same blog as Alice because he’s a productivity fiend. Not only is Joshua looking for ways to be more productive, he’s seeking the hottest productivity tricks to share with his friends. Same product, different experience.

Personal branding isn’t exclusive to the entrepreneur, or the YouTube star. Personal branding is the feeling you get after eating your favorite meal. It’s not about the actual work while it’s happening to or around you. Because that’s when you’re actually in the thick of it, and you’re not aware that there’s magic happening. But afterwards? After you’ve complimented the chef? After you’ve left an unusually generous tip? That’s when you know you’ve experienced something remarkable.

And as an artist, or an academic, or a well-groomed professional, you have a personal brand. You have a stamp. You have a footprint to leave behind. “This is the work I’ve done for you. I’m proud enough of this work to put my name on it.”

You can do personal branding even if you don’t leave your name on it. Consider the work of an anonymous Japanese chef. Anyone who eats this chef’s curry udon, without knowing the chef’s name, knows who cooked it. The branding is in the hard-work of delighting the customers after they’ve finished their meal.

Do you think about an actor’s performance after the credits roll? That’s personal branding.

Do you think about the taste of the first sip of your morning coffee, when there’s no more coffee left? That’s personal branding.

Personal branding is how your readers think about your blog while they’re daydreaming.

It’s how your audience geeks out about your work behind your back.

It’s how they’re spreading messages (good or bad) about your work through social media and emails.

But you don’t “create” a personal brand. When you lean into yourself, you create a body of work which becomes an obsession for your fans. This is why artists sometimes respond with, “I don’t know, it just sort of happened” when asked how they got the ideas for their best work.

No great works of art are made by force. They “just sort of happen.”

Your true fans are those who obsess over the work that “just sort of happened.” And when you have thousands of those kinds of fans, that’s when you know you’re good at personal branding.


Personal branding is about showing up, uncensored, unfiltered. But that isn’t the same as offensive or rude. It’s about adopting the mindset of the professional who doesn’t take themselves too seriously.

If you’re dealing with impostor syndrome, or self-doubt, please consider scheduling a chat with me. I’d love to help you get unstuck so you can make work you’re proud of, and share it with folks who care.