Done isn't better than perfect. Done isn't good enough. Polished is better than perfect. Polished means you're paying attention. Polished means you're not rushing it. Polished means no multitasking* because if you do, you'll let too many oversights through the gate of the publish button. By all means, ship your work. Publish something. Start talking… Continue reading Dumb mistakes I’ve made as a podcaster: polished is better than perfect
Listen on Spotify | Listen on Apple | Watch on YouTube Are advertisers evil? Are marketers the scourge of the earth, hell-bent on stealing our attention and selling it off to some nameless corporation? Yes, and no. It's every good marketer's job to capture our attention. And advertisers get paid to understand what makes people want to buy things. But… Continue reading The Penguin Latte Podcast #17 – Marketing as Self-Expression with Arielle Kimbarovsky
Listen on Spotify | Listen on Apple | Watch on YouTube "Virtually everything you do, on a day to day basis, is public speaking." Communication is everything. The way you speak to yourself and the way you speak to other people is as important as breathing. Your words can either help you get to where… Continue reading The Penguin Latte Podcast #16 – The Wizard of Speech: Robbie Crabtree on Mastering The Spoken Word
Are we building to signal how many bricks we've laid? Or are we building because we see a problem that needs solving? Measurements are necessary, of course. The architect needs to know the proper amount of all the materials and the cost of each. But we always have the option of turning measurements into signals… Continue reading Solve or signal?
I used to believe that personal branding is personal. It's not. Personal branding is tailored. It's tailored to the subjective experience of whoever engages with your work. Everyone perceives the world in their own way. And your audience experiences your work in their own way, as well. Alice reads a blog on productivity because she… Continue reading Some fundamentals of personal branding
Not next month. Not tomorrow. Not even the next hour. What will the next moment be about? Will you dedicate this next moment to worrying about next month, and tomorrow, and what might happen an hour from now? Or will it be about the next moment?
Here's the before and after. (Note: I don't have a "before" photo. Just imagine a page full of text and hyperlinks.) After: Thanks to the generous folks on Twitter who reached out to help me. To summarize their advice, say what you need to say in respect to the constraint of the viewer's attention. Not… Continue reading I redesigned my homepage
The comments section is the most under-leveraged asset. It's not a place to test out your new emoji keyboard. It's a place to say, "hey I really like what you said. Let's take this even further." Did someone take time out of their day to write a comment that's more than three words long? Return… Continue reading Help I’m being engaged at!
The list is shorter than you think. It's simply everything that you need to know to succeed at this. You can let out a sigh of relief now. "Oh! thank goodness I don't need to read every business book published in the time it took me to finish saying this." It's not every word in every… Continue reading Everything that you need to know to succeed at this
Getting better at a game means getting better at thinking about how to play the game. It's called meta-gaming. Even Monopoly can be meta-gamed. If you're a newsletter writer, it's likely that you follow a lot of newsletter writers on Twitter. And so all you see is newsletter meta-game. This is the best platform. No,… Continue reading Thoughts on how to make newsletters better