23 minutes

It takes 23 minutes to refocus after being distracted.

By default, opening a new tab in Google Chrome shows you a distraction page – a list of 10 of the websites you visit the most. That’s 10 ways to lose 23 minutes.

Enter Momentum. It’s my favorite productivity app of all time. If you liked Essentialism by Greg McKeown, this is the app for you.

Momentum replaces the default new tab screen with a greeting, a gorgeous photograph, an inspirational quote, a to-do list, and a clock. That’s it. That’s all it takes to have those 23 minutes of focus back.


It’s simple. The photographs are stunning. The layout is perfect. The entire app embodies a ‘less is more’ design choice that helps users circumvent any possibility of losing focus while working online.

And it works. It works because the developers understood that one of the best ways to avoid distraction is to never see that which can distract you. You can’t eat 12 Oreos if there’s no box of Oreos around.

My only complaint is that the photographs are so stunning that I catch myself staring at a fjord for 23 minutes.