The Penguin Latte Podcast #17 – Marketing as Self-Expression with Arielle Kimbarovsky

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Are advertisers evil? Are marketers the scourge of the earth, hell-bent on stealing our attention and selling it off to some nameless corporation? Yes, and no. It’s every good marketer’s job to capture our attention. And advertisers get paid to understand what makes people want to buy things. But to call either evil would be like accusing your grandma of being a Satanist (unless she really is one). The best marketers get us as excited about products and services as grandma makes us excited about fresh chocolate chip cookies.

In this episode, I speak with one of the most delightful and creative marketers I’ve ever met: Arielle Kimbarovsky (@ariellekimbar on Twitter). Arielle Kimbarovsky is the head of social media and marketing for M1 Finance. Her spec work portfolio (got it right that time) is full of an exuberance that reveals her eye for color choice, words that evoke powerful emotions, and stories impossible to forget.

If you’ve listened to my episode with Robbie Crabtree, then you know how much I value communication. Design is a form of communication. Some of the most difficult problems I’ve had with the blog and podcast were to pick the right words, color choice, shape, and names for titles. What you say matters less than how you say it. This episode serves as an opportunity to learn how to express yourself through multiple mediums: painting, writing, talking, music, video— nearly all the topics we discuss relate to communication. We also discuss reading, being introverted, taking breaks, being yourself, and thinking big. It’s a wide-ranging conversation full of possibility and delight.

So, please enjoy my conversation with Arielle Kimbarovsky!

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This episode is brought to you by my weekly newsletter, Hey Penguin. Hey Penguin includes tips for improving yourself through creativity, plus a bunch of extra goodies like drafts of blog posts, art I’m digging, letters from my audience, and previews of podcast episodes. Sounds good? Click here to subscribe and get the next issue delivered straight to your inbox.

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The highest benchmark for every creator

Two friends asked me if content creators should have separate channels. One channel for business content (whatever that means). Another for personal content.

If you think your personal life is more interesting than your job (content creation is a job), yes.

And if that’s true, then you must know that you’re boring yourself and your audience with your content. Listen to the voice that’s begging you to do something totally off the cuff. Don’t make your audience navigate extra links. Deliver the goods up front.

If your job is to tell good stories, no. All good content creators know this. Their job is to tell good stories. Their job is to express themselves through stories about people, places, products, and ideas.

Not everything personal needs to be about you. John Daub makes personal YouTube videos even though he rarely talks about himself. John Daub loves Japan, and so he makes videos about Japan. He doesn’t have a separate channel about his life. Japan is his life.

The highest benchmark for every creator isn’t a million subscribers or followers. No, the highest benchmark is a story you never get tired of telling.

“If you can tell a good story, you will always have a job”

John Daub

PS: A job should be challenging, rewarding, and something you’re proud of. I spoke with John Daub a few weeks ago about what it means to have a job that hits all 3 of those qualities. It’s one of the shorter episodes of the podcast, but one of the most beautiful conversations I’ve ever had. I hope you’ll have a listen. It’s magical.

The Penguin Latte Podcast #16 – The Wizard of Speech: Robbie Crabtree on Mastering The Spoken Word

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“Virtually everything you do, on a day to day basis, is public speaking.”

Communication is everything. The way you speak to yourself and the way you speak to other people is as important as breathing. Your words can either help you get to where you want to go, or they can lead you to a place full of misery and regret. I’ll remind you again because it’s so important. And I’ll even bold and italicize the word for your convenience.

Communication. Is. Everything.

Today I’m excited as all hell to be joined by a master of communication: Robbie Crabtree (@RobbieCrab on Twitter, personal website here). Robbie Crabtree is a trial lawyer with over 9 years of experience handling some absolutely devastating trials. Domestic violence, murder, child abuse, whatever horrible aspect of the human condition you can imagine, Robbie has dealt with it.

At the heart of Robbie’s work is the art of storytelling. Robbie knows how to craft an interesting story out of anything. And I seriously mean anything. He can make a story about your bar mitzvah as exciting as a day at Six Flags.

Robbie Crabtree is also condensing his 9 years of speaking experience into a premium online course called Performative Speaking. Performative Speaking teaches people how to speak in a way that’ll keep any audience on the edge of their seat no matter what you’re talking about (even bar mitzvahs). I can’t imagine a better person than Robbie to put on a course about public speaking.

The Keys to The Universe

This is very *meta* episode. Listening to Robbie speak made me a better podcaster. But even if you’re not a podcaster, YouTuber, or don’t believe that your job has anything to do with public speaking, make no mistake: the world is paying attention to the way you communicate with it. There’s no such thing as a job that doesn’t require effective communication.

There’s gems buried in this episode that might not be apparent the first time around. For example, why did Robbie talk about Yu-Gi-Oh, of all things, in one of the most emotionally difficult trials of his career? Why did Robbie ask me what time it is (even though he knew the answer) halfway through the episode? What is it about Jack Butcher that makes him such an effective communicator, while using so few words? And what’s the key distinction between public speaking and giving a speech?

You’ll have to listen to find out.

Listen on Spotify | Listen on Apple | Watch on YouTube


This episode is brought to you by my weekly newsletter, Hey Penguin. Hey Penguin includes tips for improving yourself through creativity, plus a bunch of extra goodies like drafts of blog posts, art I’m digging, letters from my audience, and previews of podcast episodes. Sounds good? Click here to subscribe and get the next issue delivered straight to your inbox.